Foundations, a formula for promoting roots. The case of the Antonio Aranzábal Foundation.
Abstract
The article highlights the role of foundations in establishing companies, highlighting that their contribution is crucial to the well-being and progress of society, being linked to the competitiveness of companies.
The Antonio Aranzábal Foundation (FAA), created in 1998, focuses on the development of entrepreneurs and the establishment of Basque family businesses, promoting the exchange of experiences and new governance models.
The FAA renews its founding purpose and defines strategic pillars based on contributing to the rooting of the business family, collaborating with other organizations to address challenges, and improving and retaining talent in the territory.
FAA projects include recognition of the work of the business community through the Antonio Aranzábal Award, the Case Collection, an Advanced Government Workshop for young people, and collaborations with entities such as Novia Salcedo Fundación and Rural Kutxa to attract and retain talent.
The FAA adapts its strategy to social challenges, renewing its founding purpose and focusing on multidimensional and interrelated projects to generate long-term impact.
Entrepreneurs, in addition to promoting companies, can generate roots as promoters of foundations, contributing to the link with society and the territory.
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