El coaching y la mentoría como una herramienta para potenciar el emprendimiento desde las familias empresarias y las universidades

Asunción Ibáñez-Romero; Claudia Benavides-Salazar

doi:10.18543/bee.2751

Asunción Ibáñez-Romero Deusto Business School – University of Deusto https://orcid.org/0000-0002-7238-8740
Claudia Benavides-Salazar Caldas University https://orcid.org/0000-0003-3798-494X

Keywords: Family firm, entrepreneurship, university, mentoring, coaching, entrepreneurial ecosystem, family firm, entrepreneurship, university, mentoring, coaching, entrepreneurial ecosystem

Abstract

The article discusses how business families and universities can foster entrepreneurship in a territory, considering their specific roles and contributions within the entrepreneurial ecosystem. It highlights how both business families and universities can work together to foster entrepreneurial attitudes and support entrepreneurs at different stages of their business.

Entrepreneurial families can influence entrepreneurial attitudes through entrepreneurial stories and emotional support. They also provide material and financial resources, create networks of contacts, and offer mentoring through their experienced members. Universities, on the other hand, can play a key role in training and developing entrepreneurial skills in their students. They can also act as relationship hubs and facilitate collaboration between entrepreneurial families and entrepreneurial students.

Two practical experiences are illustrated: an innovation and entrepreneurship program in a university that focuses on the development of entrepreneurial attitudes at the personal level, and an approach in Manizales, Colombia, where entrepreneurial families have played a crucial role in the development of the entrepreneurial ecosystem through mentoring programs and financial support.

It discusses how coaching and mentoring can play complementary roles at different stages of entrepreneurship. Coaching focuses on personal development and self-awareness, while mentoring provides experience-based guidance to overcome specific business challenges. It is emphasized that both contributions are essential for entrepreneurial success and that synergies between universities and entrepreneurial families can significantly enrich the entrepreneurial ecosystem of a territory.

Received: 08 May 2023
Accepted: 20 September 2023

Author Biographies

Asunción Ibáñez-Romero, Deusto Business School – University of Deusto

Associate Professor at the Department of Management, and San Sebastián campus vice dean of Deusto Business School-University of Deusto (Spain). Her research and teaching interests are related to the field of entrepreneurship. As a lecturer, she is engaged in courses at master’s degree and undergraduate levels in the fields of entrepreneurship and strategic management. She is also responsible for students’ entrepreneurship projects and has supervised several dissertations. As a researcher, she has been involved in research projects dealing with social responsibility, gender, entrepreneurship, simulation and business games, and coaching. She has published two books, several book chapters, and articles in national and international journals such as the Social Responsibility Journal. She is often engaged in panels and commissions for the evaluation of entrepreneurial awards and projects with different organizations such as the City Hall of San Sebastian, the Provincial Council of Gipuzkoa or the Innovation Agency of the Basque Country.

Claudia Benavides-Salazar, Caldas University

Lecturer in the Engineering Department of the University of Caldas (Colombia). Her research and teaching interests are related to creativity, innovation, and entrepreneurship. As a professor, she teaches courses at undergraduate, master’s, and doctoral levels in the areas of creativity and innovation and science and technology-based entrepreneurship. As director of the Technology-Based Business Incubator of Manizales, she is responsible for projects that promote entrepreneurship, for projects that promote entrepreneurship, economic development from business strengthening, and the development of entrepreneurial ecosystems in intermediate cities connecting them with ecosystems of other countries with recognized dynamics in innovation and technology. As a researcher, she has participated in research projects on entrepreneurship ecosystems, entrepreneurial mindset, and culture, as well as competitiveness and innovation dynamics. She has co-authored two books, two book chapters, and an article in an international journal.

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Coaching and Mentoring as a Tool to Promote Entrepreneurship From Family Business and Universities

Specificities and symbiosis

Abstract

Author Biographies

References